THE 3-EMAIL SEQUENCE THAT TURNS SUBSCRIBERS INTO CLIENTS

FORGET FUNNELS. LET’S TALK ABOUT CONNECTION

Here’s the truth: most coaches overthink email marketing. They worry about open rates, click rates, funnel stages... and forget the point entirely. Connection. That’s the goal.

Email is just a conversation. A continuation of that moment when someone first found you and thought, “Huh. I like the way they think.”

If you’re a coach—especially one who wants to build a business that feels good to run—you don’t need a 42-email funnel. You need a handful of thoughtful, well-timed emails that warm people up and remind them why they came to you in the first place.

Here’s a simple, 3-part nurture sequence that brings in clients—not by pressure, but by presence.

Email 1: “The Moment Everything Changed”

Start here. Not with your bio, or your credentials, or your shiny packages. Start with a story.

Tell them about that moment. The one where something clicked for you. Maybe it was the burnout. The quiet quitting before it had a name. The moment you realized you were chasing someone else’s version of success—and decided to rewrite the rules.

Paint the picture. Be real. The goal of this first email is resonance. If they see themselves in your story, they’ll keep reading. And trust me, people don’t buy from coaches they admire. They buy from coaches who get them.

Email 2: “Here’s What I Believe (And What I Know)”

Once they feel connected to you, they need to understand what you stand for.

This email is about anchoring your authority. It’s not a credentials dump—it’s a values conversation.

Lay out your coaching philosophy. Tell them what you believe about success, burnout, balance, growth—whatever is relevant to your work. And then, share what you know from experience. What patterns you’ve seen. What shifts your clients make. The hidden costs of staying stuck.

You’re not selling yet. You’re establishing trust. Showing them you’ve walked the path and helped others walk it, too.

Email 3: “An Invitation to Work Together”

Okay—now you can talk about your offer. But do it like you would with a friend who just asked, “How can I work with you?”

Keep it clean and clear. Don’t overload this email with options. One offer, one call to action.

Start with something like, “If any of this has resonated with you, here’s how we can work together.” Then outline the transformation, not just the logistics. Focus on the shift they’ll experience, not the number of sessions.

End with a warm, open-ended close. Something like: "If you're curious, hit reply or book a call. Either way, I'm cheering you on."

That’s it. Three emails. One story. One philosophy. One invitation.

Simple? Yes. But powerful.

Because when people feel seen, they stick around. And when they stick around, they buy—not out of urgency, but out of alignment.

And isn’t that the kind of business you wanted to build in the first place?